CrossFit

Featured Fitness Content: Volume 41

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View the last edition of ‘Featured Fitness Content’ here.

Personal Training, Coaching, and Strength & Conditioning

The Complete Guide to Dynamic Swimming Warm-up for Swimmers via COR

Reverse Engineering The Plank By Charlie Weingroff

 

Weight Loss, Nutrition, and General Health

The surprising truth about sugar.  By Brian St. Pierre & Krista Scott-Dixon via Precision Nutrition

Artificial sweeteners fail dieters; cause health risks By Buddy Touchinsky

Hack Your Mood & Optimize Your Sleep By Ben House via Onnit Academy

5 Life-Changing Nutrition Tips for New Moms By Jesse Mundell via Girls Gone Strong

 

Strength Training, Powerlifting, and Bodybuilding

So You Say People Who Don’t Squat or Deadlift will End Up Broken…  By Lee Boyce

5 Keys to Training Success By Mike Robertson

 

Motivation, Business, and Success

Getting More Dream Clients By Being More Who You Really Are  By Mark Fisher via Business for Unicorns

Four Apps That Improve My Business and Lower My Stress  By Michael Keeler via Business for Unicorns

 

Physical Therapy, Alignment, and Injury Prevention

A Better Way to Mobilize the Wrist  By Erson Religioso

How to Spot and Correct Hamstring Tightness By Brent Frayser via COR

Why Serratus Anterior Matters  With Eric Cressey

 

Research

Science Is Self-Correcting – The Case Of The Hip Thrust And Its Effects On Speed By Bret Contreras

Do probiotics improve quality of life in seasonal allergies? By Kamal Patel via Examine

21 of the best arguments for and against coconut oil  By Kamal Patel via Examine

 

Featured Fitness Content: Volume 40

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View last week’s edition of ‘Featured Fitness Content’ here.

Personal Training, Coaching, and Strength & Conditioning

Trouble Shooting Your Program: 5 Powerful Principles for Better Adaptation By Jeff Moyer via Just Fly Sports

Perceived Value and the Fitness Industry By Dean Somerset

You’re Supporting the Get Rich Quick Schemes of 21 Year Olds, and It’s Ruining Fitness By Lee Boyce

Online Coaching: Past, Present and Future By Mike Robertson

 

Weight Loss, Nutrition, and General Health

The Truth About Coconut Oil and Your Heart By Sean Hyson via Onnit Academy

Having low blood pressure also carries health risks By Buddy Touchinsky

 

Strength Training, Powerlifting, and Bodybuilding

Step Up Your Quad And Glute Strength And Hypertrophy With Step-Downs  By Meghan Callaway

 

Motivation, Business, and Success

The TV Shows You Watch Are Making You Broke  By Tim Denning via Addicted 2 Success

Forget “career hacks”… Here’s the real key to career success that almost no one is talking about.  via Precision Nutrition

3 STRONG Life Success Tips & Why Successful People Are Considered “Crazy” By Zach Even Esh

Brandscaping and the Fitness Industry By Eric Cressey

45 Lessons I’ve Learned Along The Way…  By Pat Rigsby

 

Physical Therapy, Alignment, and Injury Prevention

2 Halfs of a Hamstring  By Dean Somerset

5 Reasons Why I Don’t Use the Sleeper Stretch and Why You Shouldn’t Either By Mike Reinold via The Manual Therapist

Must-Follow Guide for Strength Training AFTER Physical Therapy  via COR

 

Research

The No Barbell Experiment On Squat And Deadlift And Hip Thrust Strength  By Bret Contreras

Featured Fitness Content: Volume 39

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View last week’s edition of ‘Featured Fitness Content’ here.

Personal Training, Coaching, and Strength & Conditioning

Interview with Lee Taft on Coaching Agility, Speed and Athletic Movement By Joel Smith with Lee Taft

Why I Don’t Like Scap Push-ups By Eric Cressey

 

Weight Loss, Nutrition, and General Health

How Much Cardio Do You Need To Get Ripped For Summer?  By Sean Hyson via Onnit Academy

A Really Bad Long Term Strategy for Weight Loss By Mike Roussell

Doctors should emphasize exercise, not weight loss By Buddy Touchinsky

 

Strength Training, Powerlifting, and Bodybuilding

8 Mobility Moves For Better Squatting, Pressing, and Pulling By Mark DiSalvo via Onnit Academy

7 Tips for a Bigger Bench  By Bret Contreras

3 Ways to Reduce Stress and Improve Recovery During Your Next Workout By Harold Gibbons via Mark Fisher Fitness

28 Years of Lifting: Strength Training In Your 40s & Training As You Get Older By Zach Even Esh

 

Motivation, Business, and Success

5 Powerful Life Lessons From the Book Tools of Titans by Tim Ferriss By Liam Seed via Addicted 2 Success

How To *Not* Be A Spineless Leader By Tim Denning via Addicted 2 Success

How to Build a Fitness Practice that Brings You Joy  By Elizabeth Stacey via Mark Fisher Fitness

Waking up to life By Kim Lloyd

 

Physical Therapy, Alignment, and Injury Prevention

6 Hip Mobility Drills Everyone Should Perform By Mike Reinold

[VIDEO] Communicating with Docs, PTs working as Strength Coaches & Essential Reading for Students With Mike Reinold

Stretching Isn’t Bullshit  By Jasper De Coninck via Dean Somerset

 

Research

Fact check: Is boxed macaroni and cheese actually toxic?  By Kamal Patel via Examine

 

Ruthless Performance Coaches’ Content

Why Do We Need Fats in Our Diet? By Jesse Rodriguez

Featured Fitness Content: Volume 38

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View last week’s edition of ‘Featured Fitness Content’ here.

Personal Training, Coaching, and Strength & Conditioning

Building Impressive Strength After 50 By Bret Contreras

How to Guarantee You’ll Have a Hard Time Getting Clients Results By Tony Gentilcore

The Concept of Lowest System Load By Charlie Weingroff

Sudden Speed for Volleyball  By Ty Terrell via IFAST

 

Weight Loss, Nutrition, and General Health

Managing the stress of trying to get fitter: part 1 By Joy Victoria

A Really Bad Long Term Strategy for Weight Loss By Mike Roussell

Ask the Diet Doctor: Hangover Cures  By Mike Roussell via Shape

Perfecting Protein Intake in Athletes: How Much, What, and When? By Jorn Trommelen via Stronger By Science

Sleep, Hunger, Mood, Energy & Cravings (SHMEC): Is Your SHMEC in Check? By Jade Teta via Metabolic Effect

Detoxing, ReToxing, or Always-Toxing By Keoni Teta via Metabolic Effect

 

Strength Training, Powerlifting, and Bodybuilding

7 Tips For A Bigger Bench By Bret Contreras

Reverse Engineering The Plank By Charlie Weingroff

 

Motivation, Business, and Success

A case study on leveraging your assets to get shit done By Sol Orwell

Fitness Industry Survival Tips By Travis Hansen via Tony Gentilcore

15 Essentials to Creating a Trust-Boosting YouTube Profile Page By Neil Patel via QuickSprout

 

Physical Therapy, Alignment, and Injury Prevention

How to Train Around a Groin Strain By Samuel Spinelli via Tony Gentilcore

Who Gets the Best Care? Erson Religioso

Training with Biceps Tendinopathy  By Jason Eure via Stronger By Science

Research

Omega 3 Fatty Acids, Blood Flow and Cognition By Michael Jurgelewicz via Strength Sensei

Periodization Preview By Greg Nuckols

 

Ruthless Performance Coaches’ Content

[RP Exclusive] Effects of Alcohol on Performance By Daniel Goebel

[RP EXCLUSIVE] Top 5 Foods for Recovery By Jesse Rodriguez

Featured Fitness Content: Volume 37

Posted on

View the previous edition of Featured Fitness Content here.

Personal Training, Coaching, and Strength & Conditioning

The Most Versatile Training Tool of All Time: Hills for Strength, Speed, and Endurance Via Just Fly Sports

5 Essential Athletic Assessment Skills By Joel Smith

My new favourite exercise: Half-Kneeling band Pallof press By Elsbeth Vaino

Fix Your Push Ups and Planks with the Foam Roller By Joel Seedman

 

Weight Loss, Nutrition, and General Health

Move of the Week: Resting Metabolic Rate By Jeremy Lau via HalevyLife

The surprising truth about sugar. By Krista Scott-Dixon and Brian St. Pierre via Precision Nutrition

How to solve the two biggest health and fitness problems most women face. By Krista Scott-Dixon via Precision Nutrition

7 Ways Fitness Professionals Can Help Their Clients Improve Their Body Image By Jessi Kneeland via Girls Gone Strong

 

Strength Training, Powerlifting, and Bodybuilding

The Hybrid Deadlift Stance By Eric Maroscher via EliteFTS

 

Motivation, Business, and Success

Opinion: Amazon Buying Wholefoods Won’t Make You Healthier By Jeremy Lau via HalevyLife

Gym Owner Musings – Installment #5 By Pete Dupuis

Taxes, Fees & Expenses Not Included – Budgeting For Gym Ownership By Pete Dupuis

 

Physical Therapy, Alignment, and Injury Prevention

Best Lat Stretch Ever! By Diesel Strength

Why Stretching Something That Hurts Isn’t Always The Answer By Nikki Naab-Levy via Girls Gone Strong

Featured Fitness Content: Volume 36

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**Editor’s Note: Since The Fitness Resource merged with Ruthless Performance, we will be continuing TFR’s ‘Featured Fitness Content’ on our site. Be sure to subscribe to get the best content in health, fitness, and human performance delivered to your inbox every week.**

Personal Training, Coaching, and Strength & Conditioning

Considerations for Masters Lifters Via Juggernaut Training Systems

The Fallacies That Dominate Youth Athletic Training  Via Breaking Muscle

Do You Know What Your Core Really Is And What It Does? Via Breaking Muscle

The “Crowd” Wants Sets & Reps But Coaching MUST Go BEYOND Sets & Reps By Zach Even Esh

Fastpitch Friday Ep.28 Strategies to Avoid Low Back Pain for the Trap Bar Deadlift By Nancy Newell

 

Weight Loss, Nutrition, and General Health

Why Liver Is a Nutrient-Dense Superfood By Alexandra Rowles via Authority Nutrition

10 Health Benefits of Tart Cherry Juice By Alina Petre via Authority Nutrition

 

Strength Training, Powerlifting, and Bodybuilding

[VIDEO] Maximizing the Deadlift Warm-Up By Dr. Quinn Henoch via Juggernaut Training Systems

Step Up Your Glute Game With This Goblet Variation By Meghan Callaway

Busting the High Bar vs. Low Bar Squat Myth By John Rusin

Train Harder & Recover Faster with Concentric Only Training By Justin Ochoa via Dean Somerset

Strength Training Methods for Distance Runners via HMMR Media

This Is The Single Responsibility of Your Core Muscles By Harold Gibbons

 

Motivation, Business, and Success

The Biggest Problem For Personal Trainers By Michael Keeler via Business for Unicorns

45 Lessons I’ve Learned Along The Way… By Pat Rigsby

MF’s 15 Business Principles By Mark Fisher via Business for Unicorns

5 Ways To Consistently Finish Anything You Start By Denise Damijo via Addicted 2 Success

 

Physical Therapy, Alignment, and Injury Prevention

Improving Shoulder Motion: Lat Inhibition By Dr. Quinn Henoch via Juggernaut Training Systems

Cossack Squats: Breaking Out of the Sagittal Plane By Dean Somerset

 

Research

Low-carbing for endurance: the oxygen problem By Kamal Patel via Examine

Does diet soda cause strokes and dementia? By Kamal Patel via Examine

 

Ruthless Performance Coaches’ Content

Managing Post-Workout Hunger By Jesse Rodriguez

 

Takeways from the ‘Future of Fitness’ Lecture

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In early October, I was fortunate enough to present to a group of students for the BU Strength & Fitness Club at my alma mater, Bloomsburg University. It was a mixed crowd, with some planning on creating a future for themselves in the field of health and wellness, while others were business students looking to learn more about the future of sports administration, and some were just gym attendees interested in the general direction fitness will be taking over the next decade or so.

From this lecture, I’ve compiled some of my thoughts and materials here. The information enclosed is just my thoughts on the state of fitness and the direction in which I think the industry will proceed.

The Future is Bright for Strength & Conditioning

Athletes, parents, administrators, and coaches across the board are rapidly accepting and implementing strength & conditioning programs. While there’s no doubt this is good for the S&C industry, this influx of demand is changing the game at light-speed.

This demand is changing the job market completely. Highly-educated and experienced coaches are being sought-after like never before. At high schools and universities, these coaches are being paid top-dollar to ensure athletes are stronger, faster, and better able to handle the demands of sport. Many of the programs leading the pack in this regard are also using these strength coaches to avoid regulations imposed by high school state and collegiate national governing bodies.

With this in mind, it is possible to achieve the role of a collegiate strength & conditioning coach and be salaried similar to that of a sport’s head coach. But job market competition for these positions is fierce. Those best qualified for these positions are individuals with:f-of-f-s-and-c

  • Extensive experience within the sport
  • Graduate-level training in a related degree
  • Previous on-the-job experience coaching similar populations
  • Those with extensive knowledge of the rules and regulations of the sport’s governing body

Beyond college and high school, such positions are still available at private facilities. Because these are usually for-profit, the benefits and pay will likely be considerably less (at least to start). To be best prepared for these positions, individuals will benefit by:

  • Being comfortable coaching in small and large group settings
  • Demonstrating above-average communication skills
  • Proficiency in various training techniques and movement screens
  • Possessing a certification from a nationally accredited S&C or CPT program

Again, the future is bright here, but the amount of candidates for these jobs still exceed the positions available, making the job market fierce. Volunteering with teams and undergoing an educational internship make for stand-out entrance-level candidates.

CrossFit is a Toss-Up

Many industry insiders may have lost a few bets by now about the continued success of CrossFit. Those who still call CrossFit a “fad” are losing touch with reality. This is not to say that CrossFit is still without problems. In fact, there are one of two ways that CrossFit can go from here; luck, circumstance, and strategic business maneuvers will define CrossFit’s place in the fitness realm for years to come.

f-of-f-crossfit

Firstly, for CrossFit to have some level of continued success, the company will need to address their plateauing membership and the simultaneous influx of CrossFit “boxes”. More and more of these gyms are opening up, paired with this membership flat-lining is creating internal competition. In essence, this means that moving forward without a change in the CrossFit hierarchy and new gym requirements will allow CrossFit affiliates to eat each other alive.

Like many other companies, CrossFit will need to diversify to ensure financial health. This may include something like CrossFit branded supplements, which may be a hard sell, given the companies affiliation with some supplement brands.

CrossFit’s best bet for market expansion at this point would likely be additional specialty certifications. This move will allow CrossFit to tap further into their existing consumer base, creating specialty gyms and experts, which may help differentiate some of the higher-end CrossFit gyms from the rest of the pack (thereby perpetuating their business model and simultaneously filtering out the gyms giving CrossFit a bad image).

Something that may be CrossFit’s worst nightmare would be the emergence of a new training model which could cut into CrossFit’s market share. While I don’t know what this training model may be (if I did, I’d be a very rich man), CrossFit’s appeal as cutting-edge and different may be lost to its audience when there is something more cutting-edge and more different.

Bodybuilding is a Likely a Thing of the Past

This shouldn’t come as a surprise to anyone that follows the sport of bodybuilding even remotely. The majority of revenue from the sport is attained through supplement sponsors, etc.. As less and less individuals idolize the figures of these individuals and turn to athletes like CrossFitters, more and more sponsors are beginning to bail–not the best situation for these federations to be in.

One of the few things that could redeem the sport, is natural bodybuilding. As the ‘un-tested’ athletes grow away from the figures and physiques of classic bodybuilders (i.e. the Golden Age Arnold-type physiques), natural bodybuilders may be the sports final stand and last chance as a mainstream and profitable sport.

f-of-f-bodybuilding

Personal Training is Changing Rapidly

The idea of the 1-on-1 personal training model is losing its edge in the fitness community. Not only is 1-on-1 less profitable than small group or semi-private models, it is likely overkill and hugely inefficient.

This is not to say that 1-on-1’s will not stick around. It is likely that we’ll see these for a long time to come, but offered as a more premium service for higher-paying clients or elite athletes. In fact, rather you currently implement a 1-on-1 service or not, having this available as a ‘top-tier’ package may help funnel more clients into the aforementioned small group or semi-private classes.

f-of-f-personal-training

SEO is Changing the Information Game

It’s likely no surprise that fitness information is getting muddied in an effort to reach the widest audience possible. Many of the large fitness publications are in business simply to create revenue by f-of-f-seoselling advertising space in their magazines or sites. This not only means that providing information in contrast to the mission of the advertisers (whether the information is scientifically viable or not) will not get published, but this also means that the publishers are trying to reach the widest audience possible.

To reach this audience, writers must adhere to strict editorial guidelines which are intended to maximize the likelihood that the publication will yield the highest result possible on a search engine’s web page.

This creates a system where those who are SEO savvy can market themselves much better than experts in the field who are trying to provide more pertinent and detailed content.

This idea applies within this lecture because this is not a trend that is in any way slowing down. Click-bait articles are becoming more and more prevalent, and content which intermediate or advanced fitness trainees can use and apply are becoming more and more scarce.

As we’ve seen over the past few years, there has been a rise of paid/membership sites. The growth of these will likely parallel the growth of SEO and its significance in growth of online media.

Challenge Races are Indiscernible

Initially in this presentation, I didn’t even make reference to the idea of challenge/ obstacle course races; this would have been a mistake and done this presentation a disservice.

Challenge races are on the rise as individuals look for new and different ways to challenge their fitness in an environment packed with like-minded individuals. These include Spartan Race, Tough Mudder, Warrior Dash, etc.. Many of these have a niche following, but not enough to set themselves out among the pack.

As time progresses, I expect one of these to somehow create a greater sense of brand-loyalty than the rest. This will likely tip the balance of power in their favor, giving that particular challenge race greater market share and brand recognition among outsiders making them the ‘go-to’ for challenge races (much like CrossFit has done in the cross-training niche).

Psych 101 and Sports Business Success

f-of-f-maslow

This is yet another point which I would be remiss not to include. While I primarily used this to demonstrate the success of models like CrossFit or semi-private training, this idea has implications across the board in the fitness industry.

If you’ve been in the field for any length of time, you know how volatile the fitness market is. During recessions, fitness spending is one of the first things to get dropped, but during economic recovery it is quick to rebound.

One way to tell how a sports business will fare throughout changing economic conditions, is where the business falls in a group of individuals hierarchy of needs. For most recreational gym goers, training (and therefore spending) is limited to the top 1 or 2 tiers of Maslow’s hierarchy (see picture above). This means that individuals are more likely to train to find fulfillment by developing their esteem and find some sense of self-actualization.

What the best fitness companies have done is tap into the love/belonging tier; ever hear of CrossFit being called a cult? By creating an environment which fosters belonging, people are less likely to forgo membership because they are meeting a wider base of their psychological needs (i.e. sense of community — think CrossFit gyms or something with a unique brand identity like Mark Fisher Fitness).

The Future is Mixed, but the Fitness Industry Only Grows Stronger

If time has taught us anything, it’s that as we move forward as a society and more and more needs are met, fitness in some form or fashion grows as a mainstay in our day-to-day lives.

The remaining questions are more about how people will aspire to feel healthier from day to day rather than if. Aligning your brand to help individuals meet these needs in an innovative and fun way is a recipe for success. Maintaining recognition as an innovator can be problematic, but keeping these ideas in mind should provide a likely framework for the future of fitness.