Sports Business

Ruthless Performance voted “Best Fitness Center” by Readers’ Choice

We’re proud to announce that Ruthless Performance has been awarded ‘Best Fitness Center’ by Readers’ Choice. At Ruthless Performance, we have a small-but-mighty following. As opposed to traditional gyms whose business model often relies on selling large volumes of unused gym memberships, Ruthless Performance relies on retention and an active relationship between the coaching staff …

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Microblog Monday: An Easier Path to Fat Loss

I’ll just come right out and say it: Fat loss is easy. Well, it is a straightforward proposition anyway. The complexity only comes in because of various health gurus and marketing agencies trying to overburden you into a learned helplessness. I’m not in love with the idea of the calories-in / calories-out model of fat …

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Featured Fitness Content: Volume 128 (Special Edition)

The Featured Fitness Content series that I regularly release here at Ruthless is my opportunity to share some of the best information that I’ve found from scouring the web. Having released 128 editions of this, I’ve found some great resources, some of which are traditional bio/medical journals, while others are blog posts from brilliant up-and-coming …

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Microblog Monday: Programming Barbell Work

The barbell is a fundamental building block across the domain of strength & conditioning. We utilize the barbell in almost every program. The barbell is primary in the sense that it is a ‘primary’ tool for developing the broadest and most encompassing skill portfolio, as far as skills related to athleticism and human performance are …

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Gym Review: Headstrong Fit – San Luis Obispo, CA

Late last month I headed west. We (my wife and I) packed up the dogs for two mini stays–the first of which was in Escalante, UT, followed by a another stay along California’s central coast. Usually on my travels I don’t set aside all that much time for direct training. My usual plan is to …

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Featured Fitness Content: Volume 126

Just going to start out today’s Featured Fitness Content post with yet another call to sign up for our newsletter. If you enjoy the Featured Fitness Content series, you’ll enjoy the newsletter. In it, I provide early access to the same content that you’ll find in this series but with additional synopsis, commentary, special offers, …

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Last Minute Tips for Championship Swim Meets

In a sport like swimming, most of the preparations for the big meets are made months in advanced. In most programs, the workload has been decreased for the 2-4 weeks leading up to the event. Sure, technique is being polished up–normally right up until the day of–but most of the serious work of the season …

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Featured Fitness Content: Volume 124

We’re rolling into the new year with some top-tier content. Though not all timely, this round-up has something for everyone, spanning the health-wellness-fitness triad. You can get a breakdown of the featured content in greater detail by signing up for our email newsletter. This gives you advanced access to our Featured Fitness Content series, plus …

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