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Featured Fitness Content: Volume 37

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View the previous edition of Featured Fitness Content here.

Personal Training, Coaching, and Strength & Conditioning

The Most Versatile Training Tool of All Time: Hills for Strength, Speed, and Endurance Via Just Fly Sports

5 Essential Athletic Assessment Skills By Joel Smith

My new favourite exercise: Half-Kneeling band Pallof press By Elsbeth Vaino

Fix Your Push Ups and Planks with the Foam Roller By Joel Seedman

 

Weight Loss, Nutrition, and General Health

Move of the Week: Resting Metabolic Rate By Jeremy Lau via HalevyLife

The surprising truth about sugar. By Krista Scott-Dixon and Brian St. Pierre via Precision Nutrition

How to solve the two biggest health and fitness problems most women face. By Krista Scott-Dixon via Precision Nutrition

7 Ways Fitness Professionals Can Help Their Clients Improve Their Body Image By Jessi Kneeland via Girls Gone Strong

 

Strength Training, Powerlifting, and Bodybuilding

The Hybrid Deadlift Stance By Eric Maroscher via EliteFTS

 

Motivation, Business, and Success

Opinion: Amazon Buying Wholefoods Won’t Make You Healthier By Jeremy Lau via HalevyLife

Gym Owner Musings – Installment #5 By Pete Dupuis

Taxes, Fees & Expenses Not Included – Budgeting For Gym Ownership By Pete Dupuis

 

Physical Therapy, Alignment, and Injury Prevention

Best Lat Stretch Ever! By Diesel Strength

Why Stretching Something That Hurts Isn’t Always The Answer By Nikki Naab-Levy via Girls Gone Strong

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Featured Fitness Content: Volume 36

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**Editor’s Note: Since The Fitness Resource merged with Ruthless Performance, we will be continuing TFR’s ‘Featured Fitness Content’ on our site. Be sure to subscribe to get the best content in health, fitness, and human performance delivered to your inbox every week.**

Personal Training, Coaching, and Strength & Conditioning

Considerations for Masters Lifters Via Juggernaut Training Systems

The Fallacies That Dominate Youth Athletic Training  Via Breaking Muscle

Do You Know What Your Core Really Is And What It Does? Via Breaking Muscle

The “Crowd” Wants Sets & Reps But Coaching MUST Go BEYOND Sets & Reps By Zach Even Esh

Fastpitch Friday Ep.28 Strategies to Avoid Low Back Pain for the Trap Bar Deadlift By Nancy Newell

 

Weight Loss, Nutrition, and General Health

Why Liver Is a Nutrient-Dense Superfood By Alexandra Rowles via Authority Nutrition

10 Health Benefits of Tart Cherry Juice By Alina Petre via Authority Nutrition

 

Strength Training, Powerlifting, and Bodybuilding

[VIDEO] Maximizing the Deadlift Warm-Up By Dr. Quinn Henoch via Juggernaut Training Systems

Step Up Your Glute Game With This Goblet Variation By Meghan Callaway

Busting the High Bar vs. Low Bar Squat Myth By John Rusin

Train Harder & Recover Faster with Concentric Only Training By Justin Ochoa via Dean Somerset

Strength Training Methods for Distance Runners via HMMR Media

This Is The Single Responsibility of Your Core Muscles By Harold Gibbons

 

Motivation, Business, and Success

The Biggest Problem For Personal Trainers By Michael Keeler via Business for Unicorns

45 Lessons I’ve Learned Along The Way… By Pat Rigsby

MF’s 15 Business Principles By Mark Fisher via Business for Unicorns

5 Ways To Consistently Finish Anything You Start By Denise Damijo via Addicted 2 Success

 

Physical Therapy, Alignment, and Injury Prevention

Improving Shoulder Motion: Lat Inhibition By Dr. Quinn Henoch via Juggernaut Training Systems

Cossack Squats: Breaking Out of the Sagittal Plane By Dean Somerset

 

Research

Low-carbing for endurance: the oxygen problem By Kamal Patel via Examine

Does diet soda cause strokes and dementia? By Kamal Patel via Examine

 

Ruthless Performance Coaches’ Content

Managing Post-Workout Hunger By Jesse Rodriguez

 

How Vitamin C and Gelatin Supplementation Influence Tendon and Ligament Health

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By Daniel Goebel

As athletes, we are always pushing ourselves to new limits, and putting our bodies in constant forms of exertion. The more we exert ourselves, the more our body is being tested. For major repetitive sports such as football, rugby, and long distance running, the body is repetitively exerting forces on the joints and incurring fatigue as the exertion grows. As this prolongs, musculoskeletal injuries arise. But what can be done to try and help prevent these injuries from occurring? What better way than to reduce injuries and prepare you better for prolonged and sustained exercise with a simple gelatin enriched with vitamin C? Researched conducted by Shaw et al. shows how repetitive stress exercises coupled with gelatin enriched with vitamin C prior to exercise helped build tendon and ligament strength, which thus promoted injury prevention and tissue repair.

Tendons and ligaments respond to exercise in much different ways than muscles do[1]. For muscles, there is a large amount of blood flow that continuously circulates to the muscle, specifically following a high intensity workout. For tendons and ligaments, it’s a little different. Tendons are essentially avascular, with no blood flow coming to them. As Baar mentioned in his podcast on Sigma Nutrition with Danny Lennon, tendons are like a sponge. Nutrients in the blood flow don’t go directly towards tendons, but tendons need to receive nutrients in some way. When you squeeze all water out of a sponge and you put the sponge back into a liquid environment, the sponge expands and sucks all of the nutrients, or excess materials, from the environment. That’s essentially what happens in the cartilage of your ligaments and tendons. Every time you impact the ground or exert a load against a tendon, water is squeezed out. As the tendon recovers, that water is sucked back into the extracellular matrix and with it comes with any nutrient that’s in the blood at that moment. That’s where the nutrient intervention comes into place. In order for the blood and extracellular matrix to have the collagen and necessary nutrients in place for that tendon recovery phase, intervention needs to take place about an hour before the workout.

Collagen is a protein found in our bodies that is the most abundant fibers in our connective tissue. Collagen binds our cells together, to create the strongest form of connective tissue possible. As we increase our collagen by nutritional or exercise intervention, the connective tissue strength is improved. The role of vitamin C in the production of collagen is to interact with amino acids within collagen cells. It adds hydrogen and oxygen[2]. Baar noted that 50 mg of vitamin C was all that needed to be given prior to exercise in order to promote the interaction between amino acids in collagen cells.

Selected Food Sources of Vitamin C[3]

Food Milligrams (mg) per serving Percent (%) DV*
Red pepper, sweet, raw, ½ cup 95 158
Orange juice, ¾ cup 93 155
Orange, 1 medium 70 117
Grapefruit juice, ¾ cup 70 117
Kiwifruit, 1 medium 64 107
Green pepper, sweet, raw, ½ cup 60 100
Broccoli, cooked, ½ cup 51 85
Strawberries, fresh, sliced, ½ cup 49 82
Brussels sprouts, cooked, ½ cup 48 80
Grapefruit, ½ medium 39 65

Gelatin was shown to have an almost doubling effect on collagen synthesis when 15 g of gelatin, a natural byproduct derived from animal skin, bones and tendons, was used[4]. Bone broth, an example of gelatin, creates gelatin when boiling bones. The collagen is getting broken down, when cooled it forms jello.

This is extremely helpful in recovering from injury, as when gelatin is intervened into the diet prior to a workout and then exercises are loaded to the area of the injury, the nutrients will be guided towards that area of the body. For baseball pitchers, they would ingest gelatin prior to exercise, then throw or do resistance band work to activate the ligament through this fatigue-based damage to then promote the uptake of nutrients. For long distance runners, jump roping for five minutes will activate the tibial stress fractures, hip stress fractures, Achilles problems or plantar fasciitis in order for the cells to get a response.

Adding vitamin-enriched gelatin is an easy and effective way to promote tendon and ligament health.

 

[1] Baar, Keith. “SSE #142 Training and Nutrition to prevent soft tissue injuries and accelerate return

to play” Gatorade Sports Science Institute. N.p., n.d. Web. 15 Apr. 2017.

[2] “Vitamin C and Collagen.” A Moment of Science – Indiana Public Media. N.p., 27 Sept. 2003. Web.

[3] “Vitamin C.” National Institutes of Health. U.S. Department of Health and Human Services, n.d. Web.

[4] Murphy, Pam. “Sources of Gelatin.” LIVESTRONG.COM. Leaf Group, 18 Nov. 2015. Web.

 

Daniel Goebel received his Bachelors of Science in Kinesiology from Westmont College. Daniel played baseball at Westmont. Daniel currently works at UCLA as a Performance Nutrition Intern assisting in distributing planned meals and recovery snacks, body composition evaluation as well as creating education material. Daniel is working towards his Register Dietitian license. Daniel is a member of the Collegiate and Professional Sports Dietitians Association.

 

Takeways from the ‘Future of Fitness’ Lecture

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In early October, I was fortunate enough to present to a group of students for the BU Strength & Fitness Club at my alma mater, Bloomsburg University. It was a mixed crowd, with some planning on creating a future for themselves in the field of health and wellness, while others were business students looking to learn more about the future of sports administration, and some were just gym attendees interested in the general direction fitness will be taking over the next decade or so.

From this lecture, I’ve compiled some of my thoughts and materials here. The information enclosed is just my thoughts on the state of fitness and the direction in which I think the industry will proceed.

The Future is Bright for Strength & Conditioning

Athletes, parents, administrators, and coaches across the board are rapidly accepting and implementing strength & conditioning programs. While there’s no doubt this is good for the S&C industry, this influx of demand is changing the game at light-speed.

This demand is changing the job market completely. Highly-educated and experienced coaches are being sought-after like never before. At high schools and universities, these coaches are being paid top-dollar to ensure athletes are stronger, faster, and better able to handle the demands of sport. Many of the programs leading the pack in this regard are also using these strength coaches to avoid regulations imposed by high school state and collegiate national governing bodies.

With this in mind, it is possible to achieve the role of a collegiate strength & conditioning coach and be salaried similar to that of a sport’s head coach. But job market competition for these positions is fierce. Those best qualified for these positions are individuals with:f-of-f-s-and-c

  • Extensive experience within the sport
  • Graduate-level training in a related degree
  • Previous on-the-job experience coaching similar populations
  • Those with extensive knowledge of the rules and regulations of the sport’s governing body

Beyond college and high school, such positions are still available at private facilities. Because these are usually for-profit, the benefits and pay will likely be considerably less (at least to start). To be best prepared for these positions, individuals will benefit by:

  • Being comfortable coaching in small and large group settings
  • Demonstrating above-average communication skills
  • Proficiency in various training techniques and movement screens
  • Possessing a certification from a nationally accredited S&C or CPT program

Again, the future is bright here, but the amount of candidates for these jobs still exceed the positions available, making the job market fierce. Volunteering with teams and undergoing an educational internship make for stand-out entrance-level candidates.

CrossFit is a Toss-Up

Many industry insiders may have lost a few bets by now about the continued success of CrossFit. Those who still call CrossFit a “fad” are losing touch with reality. This is not to say that CrossFit is still without problems. In fact, there are one of two ways that CrossFit can go from here; luck, circumstance, and strategic business maneuvers will define CrossFit’s place in the fitness realm for years to come.

f-of-f-crossfit

Firstly, for CrossFit to have some level of continued success, the company will need to address their plateauing membership and the simultaneous influx of CrossFit “boxes”. More and more of these gyms are opening up, paired with this membership flat-lining is creating internal competition. In essence, this means that moving forward without a change in the CrossFit hierarchy and new gym requirements will allow CrossFit affiliates to eat each other alive.

Like many other companies, CrossFit will need to diversify to ensure financial health. This may include something like CrossFit branded supplements, which may be a hard sell, given the companies affiliation with some supplement brands.

CrossFit’s best bet for market expansion at this point would likely be additional specialty certifications. This move will allow CrossFit to tap further into their existing consumer base, creating specialty gyms and experts, which may help differentiate some of the higher-end CrossFit gyms from the rest of the pack (thereby perpetuating their business model and simultaneously filtering out the gyms giving CrossFit a bad image).

Something that may be CrossFit’s worst nightmare would be the emergence of a new training model which could cut into CrossFit’s market share. While I don’t know what this training model may be (if I did, I’d be a very rich man), CrossFit’s appeal as cutting-edge and different may be lost to its audience when there is something more cutting-edge and more different.

Bodybuilding is a Likely a Thing of the Past

This shouldn’t come as a surprise to anyone that follows the sport of bodybuilding even remotely. The majority of revenue from the sport is attained through supplement sponsors, etc.. As less and less individuals idolize the figures of these individuals and turn to athletes like CrossFitters, more and more sponsors are beginning to bail–not the best situation for these federations to be in.

One of the few things that could redeem the sport, is natural bodybuilding. As the ‘un-tested’ athletes grow away from the figures and physiques of classic bodybuilders (i.e. the Golden Age Arnold-type physiques), natural bodybuilders may be the sports final stand and last chance as a mainstream and profitable sport.

f-of-f-bodybuilding

Personal Training is Changing Rapidly

The idea of the 1-on-1 personal training model is losing its edge in the fitness community. Not only is 1-on-1 less profitable than small group or semi-private models, it is likely overkill and hugely inefficient.

This is not to say that 1-on-1’s will not stick around. It is likely that we’ll see these for a long time to come, but offered as a more premium service for higher-paying clients or elite athletes. In fact, rather you currently implement a 1-on-1 service or not, having this available as a ‘top-tier’ package may help funnel more clients into the aforementioned small group or semi-private classes.

f-of-f-personal-training

SEO is Changing the Information Game

It’s likely no surprise that fitness information is getting muddied in an effort to reach the widest audience possible. Many of the large fitness publications are in business simply to create revenue by f-of-f-seoselling advertising space in their magazines or sites. This not only means that providing information in contrast to the mission of the advertisers (whether the information is scientifically viable or not) will not get published, but this also means that the publishers are trying to reach the widest audience possible.

To reach this audience, writers must adhere to strict editorial guidelines which are intended to maximize the likelihood that the publication will yield the highest result possible on a search engine’s web page.

This creates a system where those who are SEO savvy can market themselves much better than experts in the field who are trying to provide more pertinent and detailed content.

This idea applies within this lecture because this is not a trend that is in any way slowing down. Click-bait articles are becoming more and more prevalent, and content which intermediate or advanced fitness trainees can use and apply are becoming more and more scarce.

As we’ve seen over the past few years, there has been a rise of paid/membership sites. The growth of these will likely parallel the growth of SEO and its significance in growth of online media.

Challenge Races are Indiscernible

Initially in this presentation, I didn’t even make reference to the idea of challenge/ obstacle course races; this would have been a mistake and done this presentation a disservice.

Challenge races are on the rise as individuals look for new and different ways to challenge their fitness in an environment packed with like-minded individuals. These include Spartan Race, Tough Mudder, Warrior Dash, etc.. Many of these have a niche following, but not enough to set themselves out among the pack.

As time progresses, I expect one of these to somehow create a greater sense of brand-loyalty than the rest. This will likely tip the balance of power in their favor, giving that particular challenge race greater market share and brand recognition among outsiders making them the ‘go-to’ for challenge races (much like CrossFit has done in the cross-training niche).

Psych 101 and Sports Business Success

f-of-f-maslow

This is yet another point which I would be remiss not to include. While I primarily used this to demonstrate the success of models like CrossFit or semi-private training, this idea has implications across the board in the fitness industry.

If you’ve been in the field for any length of time, you know how volatile the fitness market is. During recessions, fitness spending is one of the first things to get dropped, but during economic recovery it is quick to rebound.

One way to tell how a sports business will fare throughout changing economic conditions, is where the business falls in a group of individuals hierarchy of needs. For most recreational gym goers, training (and therefore spending) is limited to the top 1 or 2 tiers of Maslow’s hierarchy (see picture above). This means that individuals are more likely to train to find fulfillment by developing their esteem and find some sense of self-actualization.

What the best fitness companies have done is tap into the love/belonging tier; ever hear of CrossFit being called a cult? By creating an environment which fosters belonging, people are less likely to forgo membership because they are meeting a wider base of their psychological needs (i.e. sense of community — think CrossFit gyms or something with a unique brand identity like Mark Fisher Fitness).

The Future is Mixed, but the Fitness Industry Only Grows Stronger

If time has taught us anything, it’s that as we move forward as a society and more and more needs are met, fitness in some form or fashion grows as a mainstay in our day-to-day lives.

The remaining questions are more about how people will aspire to feel healthier from day to day rather than if. Aligning your brand to help individuals meet these needs in an innovative and fun way is a recipe for success. Maintaining recognition as an innovator can be problematic, but keeping these ideas in mind should provide a likely framework for the future of fitness.